Awareness Ad

Awareness Ad

Background: NAMAD is committed to increasing opportunities for ethnic minorities in all aspects of the automotive industry.

Objective: Develop Full Page Ad to appear in consumer magazines and as handout.

Solution: Design an Awareness Campaign to bring attention to minority auto dealers. Encourage readers to access the NAMAD Dealer Locator via a link and QR code, where consumers can search for minority auto dealers in their city.

2013 Bronze Summit International Award for Advertising
SCA13-bronze

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