2012 Annual Report

2012 Annual Report

Client: CEP – Character Education Partnership

Background: CEP is a national advocate, committed to fostering effective character education in our nation’s schools.

Objective: Reach a broader audience, communicate CEP’s successes via video and increase donations while reducing printing costs.

Solution: Design a website which would feature a Content Management System (CMS) to enable CEP staff to maintain and update content without coding experience. Website would be based on a responsive template. This will enable the site to view properly on all platforms from desktop to tablet to smartphone. Using Google analytics, CEP can track visits to determine pages viewed, time spent and donation activity.

Design and code html email.

Design and print 4 page mini-Annual Report overview encouraging readers to go online to read more.

400 mini Annual Reports were mailed, resulting in 248 unique views – a response rate of 62%.