“Imagine” Direct Mail Campaign
Objective: “Imagine” is the first of three direct mail efforts that illustrate how we use our vision, talent and imagination to bring ideas to life. Solution: Profile three case studies that use print, mail and online communications together to deliver unforgettable results! The outer “showcase”envelope reveals the HBP die-cut icon. The “hook” is a free Direct Mail Tips brochure and 60 page Direct Mail Guide written by a leading expert in the field of direct mail, Trish Wikowski. The Direct Mail Guide is 1 of 3 in a...
“Create” Direct Mail Campaign
Objective: “Create” is the second of three direct mail efforts. Our goal is to provide an overview of our integrated services: from print and mobile design to signage and cross-media campaigns. Solution: Show how we create powerful messaging, a mobile presence, a scene and a conversation. We used a translucent outer envelope with an 12 panel roll-fold brochure that reveals the word, “create”. The “hook” is a free Direct Mail Tips brochure and 60 page Optimize Format Guide written by a leading expert in the field of direct mail, Trish Wikowski....
“Engage” Direct Mail Campaign
Objective: “Imagine” is the third of three direct mail efforts, focusing on Creative Services, Technology Solutions, Print Services and Mailing and Fulfillment. Solution: We developed a dimensional mailer that opens to reveal our core services using color-coded icons. This mailer includes an offer to download all three Direct Mail Guides by Trish Wikowski, a leading expert in the field of direct mail. Design Great Mail Guide, Optimize Format and Track &...