“Create” Direct Mail Campaign

Create_collage
Objective: “Create” is the second of three direct mail efforts. Our goal is to provide an overview of our integrated services: from print and mobile design to signage and cross-media campaigns.

Solution: Show how we create powerful messaging, a mobile presence, a scene and a conversation. We used a translucent outer envelope with an 12 panel roll-fold brochure that reveals the word, “create”.  The “hook” is a free Direct Mail Tips brochure and 60 page Optimize Format Guide written by a leading expert in the field of direct mail, Trish Wikowski. The Optimize Format Guide is 2 of 3 in a series.