Graduate School USA



Background: Graduate School provides unparalleled expertise and a rich curriculum grounded in the operating principles of public service/government organizations. Students are primarily Federal employees, ages 20 to 50.

Objective: Develop consistent style and formatting for all Graduate School, USA publications to create a branded look and feel.

Solution: Design 32 page comprehensive Branding Guide to specify usage of logo/tagline, fonts, color pallete and templates such as: course schedules, brochures, handbooks, direct mail, flyers, and email layouts.