Ellipse Design Team

Fully staffed with 11 professionals in 2 locations, Ellipse Design is part of the HBP network of services, providing creative design and quality assurance on a full scope of marketing communications products.


ELLIPSE WEST – HBP’s corporate office in Hagerstown, MD.

Lori Schulman, Art Director

Direct 301 733-2000 • main 800 638-3508 

Lori has been an award-winning designer and creative director since 1982. As the Art Director at HBP, Inc., she has inspired and managed the design team for over 20 years. She is strong in logo and magazine design, exhibits and web design. Lori is a graduate of the University of Maryland, College Park, earning a BS degree in Advertising Design Communications. She has lectured on many diverse topics at Johns Hopkins University, Montgomery College, and at numerous area high schools.

Laura Dugan, Assistant Art Director

1-888-287-7691 ext 3385

Laura has been an award-winning designer with HBP for 7 years. She has worked on many types of projects such as; logos, brochures, websites, newsletters and books. Laura is a graduate of East Stroudsburg University earning a BS degree in Media, Communication & Technology, Graphic Design.

Dawn Winter-Haines, Designer


Heather Holman, Senior Web Developer

1-888-287-7691 ext 3358

Heather Holman has over 17 years in web development experience. She is a fast and efficient expert in HTML, CSS, Coldfusion, SQL, .Net, WordPress, JQuery, Search Engine Optimization (SEO), Mobile Development, as well as graphic design. Heather can troubleshoot and improve existing sites with confidence, as well as create innovative designs for new websites.

Linda Greenberg, Web Designer

1-888-287-7691 ext 3317

Linda has experience in website design, system administration, ColdFusion programming, and database driven directories, printed and online versions. Additionally Linda provides customer support as well as maintains websites for our customers. She also provides assistance in the design department as a backup designer.


ELLIPSE EAST – HBP’s facility in Falls Church, VA.

Randy Cook, Creative Director

Direct 703 289-9067 • Main 703 289-9000

Randy has over 20 years experience in design management. He develops budgets, ensures projects are on track strategically and reviews comps through various stages in design. Randy maintains client feedback and contact throughout each project. He is the Business Development representative for establishing and enhancing client relationships. To assist customer’s understanding, he conducts client seminars on various design-related issues. Randy has a BFA from the University of Texas at Arlington.

Bill Wilson, Project Manager

Direct 703 289-9090 • Main 703 289-9000

Bill oversees day-to-day activities of all creative projects. He ensures deadlines and estimates are on track, and is the primary contact with clients to coordinate proof cycles and delivery. Bill works closely with the sales rep and creative director to maintain project integrity. He also assists with design and layout when needed.

Vicki Hooper, Senior Designer

Direct 703 289-9063 • Main 703 289-9000

Vicki has been with Ellipse Design for 13 years. Her experience includes providing creative solutions for a variety of clients on projects which include logos, ads, brochures, annual reports, websites, newsletters and books.

Michael Ames, Senior Designer

Direct 703 289-9097 • Main 703 289-9000

Michael Ames is just one of many multi-talented designers with Ellipse Design. He has worked in retail, direct-mail, and advertising for over 25 years in the Washington, DC area. His list of clients includes AARP, USAir, and the US Mint to name a few. His favorite quote is “Do your best and your best will get better.” This is Michael’s 7th year with Balmar/HBP.

Lisa DeJohn, Proofreader

Direct 703 289-9002 • Main 703 289-9000

Lisa is an extremely thorough proofreader and communicator, ensuring quality-control for all Ellipse projects and has been with Balmar/HBP for 29 years. Lisa has worked at many different tasks through the years, layout, variable data and pre-press.

Marcia Kennedy, Senior Layout Artist

Direct 703 289-9089 • Main 703 289-9000

Marcia is adept at managing and formatting large publications, layout, data merging and word processing. She is a seasoned professional who works on both PC’s and MACs in all the major layout programs.